A rebellious edge and light-hearted homage to the punk rock music heritage of Camden blended with the Acid House scene of King Cross that was once prevailing within the disused warehouses of the neighbourhood. A set of bedrooms dubbed “Backstage Britannia” plunges you in a deeply immersive, theatrical universe that seems straight out of a graphic novel. The design once again endeavours to adopt a maverick creative approach, here inspired by fashion retail, live music gigs and cinematography, that differs radically from the design norms currently prevailing within the hospitality industry.
Individually designed beds, mobile wardrobes and occasional furniture are made with flight-case materials, lending an urban nomad feel to the room as if the set has just been unloaded from the trailer or private jet of a DJ or band on a world tour. The room interior design also includes a number of curated British-made iconic objects such as a bar fridge clad within a Marshall amplifier, Anglepoise bedside lamps and pressed aluminium trays made by Kaymet in London since 1947.
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