The design blends modern design and pop art with the world of wine for which Britain has been a key trading hub for centuries. Each room has a warm, dramatic design scheme in five shades of red and pink inspired by classic red grape varieties: Cabernet, Merlot, Pinot Noir, Sangiovese and Tempranillo.
The common thread of the interior design is the Magenta colour taken from the pigments of newly-made wine and the roses often planted in vineyards. It also refers to a deeper narrative about the steam-age past of Kings Cross, its coal and gas industry and the derivative chemical products made from it. The wallpaper ‘in vino veritas’ has been specially designed by British artist Henry Chebaane as backdrop to his interior design concept: a contrasting juxtaposition of interrelated themes about the cycles of wine production and consumption overlaid with a Victorian steampunk feel.
The graphics include a flock of butterflies made of wine stains, which have also been reproduced as dozens of actual objects in printed aluminium populating the ceilings around an iconic light pendant by Foscarini.
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